I had an inquiry today from someone who wants to move their CPG ( Consumer Packaged Good) production from the US to China. They want to ship CIF which stands for Cost Insurance and Freight. In a CIF transaction the supplier/exporter is responsible for assigning a carrier/vessel and insuring the cargo. Once the vessel lands at the destination port the buyer/importer takes possession. The main advantage to doing a China order CIF, as opposed to FOB ( Free on Board) is that the supplier handles all the shipping arrangements for you. You simply have to pick up the cargo when it arrives and arrange for transportation to your warehouse. In theory CIF reduces the work load on the importer and may seem like the ideal arrangement for a first time importer who has no experience with international shipping, which can be quite complicated. The downside to CIF however is considerable. Your product will cost more because you are asking your supplier to bear more responsibility and not surprisingly most suppliers will look at a CIF proposal as an opportunity to pad their margins. In addition, you lose transparency on the real cost of your product. The real cost of your product is what it costs to make and package your product. Not what it costs to ship your product ( which is landed cost and which varies depending on a number of factors). You will also have no control over shipping. If yours is not a time-sensitive order then CIF might be OK. But if you need your product shipped on a timely basis, to fulfill orders, you will be taking a big risk because you will have no control over transit times and carriers. In fact, your supplier may not choose the best carrier but the carrier who offers them the most preferential terms. Your supplier will act in their best interests, not yours.
With an FOB order, on the other hand, the importer, working with a Logistics company, has complete control over shipping. If problems arise you can work quickly with the carrier directly to resolve them. The downside to FOB is that, yes, you need a Shipping or Logistics Company to help you arrange shipping. This is of course another cost, one of the hidden costs to overseas sourcing. But you have to look at it as one of the necessary costs and you should be prepared to bear it.
In the end your expenditure will probably be the same, whether you allow your supplier to arrange shipping, resulting in a higher unit cost for your product, or whether you enlist the help of a Logistics company to help you arrange shipping and handle documentation. It is when problems arise that you are far better off with your own shipping agent as opposed to trying to resolve problems with an anonymous shipping company that has been selected by your supplier.